Varkhart
Task
Create a no-nonsense retail brand with a strong sense of humour. Develop patterns and merchandise (including underwear, T-shirts, caps and hoodies) that fit the brand voice and allow the every-day man to wear them with confidence.
Inspired by a well-known catchphrase from founder Rikus de Beer (RadioRaps), we set out to create a logo and brand system that is bold, humorous and instantly recognisable. The icon was designed around the idea of a vark (pig), with a heart placed at its centre allowing the brand name to be visually understood even without the wordmark. From there, we developed a flexible brand system with multiple logo and icon applications and a suitable colour palette to suit different types of merchandise.
We delivered their brand identity, website, LinkedIn presence, and full UX/UI design for the risk platform. The client praised our work, saying we helped them “make risk fun,” transforming traditionally dense and technical processes into an engaging, intuitive, and genuinely useful experience. The platform meets industry standards while reshaping how organisations understand and manage risk.
Sneak peek… the women’s range is coming soon! Think comfy, feminine, and just a little bit cheeky.
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